Bachelor of Arts

Design, Art and Media

Combining the study in design with an interest in media culture and cultural theory is one of the most important features of the Merz Academy. The goal of the bachelor’s program is to develop competence in design, art, and media, a competence that comprises various qualifications. Students combine theory, art, and technology in novel ways and learn to transfer their knowledge into innovative media projects. For this reason, the program is strongly content oriented. Research, argumentation, scholarly work, reflection on the context of one’s own work as well as knowledge about relevant theoretical discourses are tools that are every bit as important as learning computer programs or drawing a straight line. By means of small, manageable groups, the Merz Academy facilitates close contact between students and their teachers, allowing for individual encouragement and the willingness to commit to the ideas and goals of the students. Furthermore, the academy offers outstanding technical facilities and a work and study atmosphere that supports experimentation and allows for results outside the mainstream. The bachelor’s program in design, art, and media is aimed at those beginning their studies. The program lasts 7 semesters and concludes with the nationally recognized title “Bachelor of Arts.” The accredited program includes the study areas Film und Video, New Media, and Visual Communication.

Fields of study

Design, Art and Media (Bachelor of Arts)

Field of study

New Media

The program in the New Media Pathway focuses on realizing processes and interactions. Students do not simply create forms and surfaces, they also come up with tools of communication and conceive their qualities and usages.… More

Field of study

Film and Video

The goal of the field of study Film and Video is to qualify students in artistic or creative authorship in the area of time-based media, in particular film and video. The entails procuring advanced competence in media.… More

Field of study

Visual Communication

Visual Communication does not mean “neatly” unpacking some pre-existing contents. At the Merz Academy, on the contrary, it is about authors producting their own independent achievements in communication.… More

Subject area


Digitalization is leading to an increasing convergence of technical practices within professional areas that are traditionally and socio-economically still extremely heterogeneous. This program, therefore, is dedicated to facilitating argumentation and work that is discriminating, principally conceptual, and theoretically based.… More

Master of Arts

Developing Knowledge in Design, Art, and Media

The three-semester master’s program, Developing Knowledge in Design, Art, and Media, is aimed at graduates with degrees in art or design, as well as scholars in the humanities.

It provides participants with the possibility to follow their own artistic research projects in the areas of Film and Video, New Media, or Visual Communication. In interdisciplinary teams, jointly led by professors of theory and design, students’ own aesthetic practices are developed on the basis of intensive research, and are reflected in their social significance.

The program focuses on how aesthetic strategies develop knowledge, thus addressing the increasing importance of knowledge engineering in contemporary society. Particular emphasis is put on calling into question the seemingly obvious current state of knowledge. At the same time, the personal development of students is encouraged as they self-confidently learn to develop, determine, and represent the original potential of their thinking and their own individual artistic-creative practice.

The master’s degree aims to combine artistic-creative strategies and theoretical gains in knowledge, in which there is equal input from the implicit knowledge of the arts and the aesthetic conditions of generating new knowledge. In terms of content, the research in two alternately offered programs is aimed at critically analyzing culture and society.

The master’s program begins in the winter semester.

More info can be found on the Master course page